Exploring the Twitterverse

Blog Entry #1

Although Facebook is the most used social media network in today’s day and age, Twitter is just as prevalent in my eyes. I am an active Twitter user and have been on the social media network for 6 years now. To be completely honest, I could not imagine my life without it. I keep up with music, news, and lifestyle. Not only am I able to search Twitter for the latest trends, gossip and news, but also almost all of my friends are on Twitter and we are all able to share and keep up with each other’s life through a series of 140-character tweets.

I took to Twitter to explore the hash tag #semrushchat and found some interesting viewpoints. I think it is great that people all over the world can join in on the conversation and offer their input just by using a hash tag. I learned a lot about how influence marketing shapes your product or company. Not only that, but also creating valuable relationships with leaders in the industry could be a long-term benefit. The #semrushchat also gave many other business insiders that are valuable for not only us, but also other business professionals. Hash tags like these can benefit those trying to learn more about the industry.

Twitter is a great way for business’s to have a relationship with their customers. I see a lot of different social media posting from various businesses. My personal favorite is to see places like McDonald's, Subway, and Taco Bell interact with their customers. Twitter can be used professional, but I think it’s mainly a way for business’s to casually interact with the public. Below you will find one of the reasons, I follow a lot of various different businesses on Twitter:

Taco Bell's social media team knows what the public wants and is able to cater to that through interacting in a fun, engaging way.

The one concern I have about Twitter is that it is easy to get lost in the big scheme of things.  There are so many people that are actively tweeting at business’s, that it is almost impossible for business’s to monitor that. For example, this summer I had a very poor experience at Forever 21. I took that frustration to Twitter, to share with my 1,200 followers. I put that negative experience out for a lot of people to see, and Forever 21 did not tweet me back or apologize for the incident. On the other hand, I have had an experience with Dunkin Donuts, where I had poor service, tweeted about it, and got a message and Tweet back with an apology, as well as a free coffee. Dunkin Donuts does this for a lot of Twitter users. Therefore I see Twitter a problem, for companies like Forever 21 who do not bother to address negative experiences, but find it to be an advantage for business’s like Dunkin Donuts that do.